How to Create a Website Step 3 Do your Keyword research
In our experience as we learn how to create a website this phase carries as much excitement as the initial exploration of ideas and innovation of your new websites. This is where the proverbial “tire meets the road”. This is where we are afforded the unique opportunity to glimpse at our own potential for success.
If you have successfully completed the first two steps of website creation, you will have in hand a list of ideas and the markets for those ideas. With all that you have come to know about your markets, you must put yourself into the mindset of your customers and view your product or content through their eyes. What are they instinctually calling this product and how are they identifying it in keywords. How would they describe it in simple keyword terms. As an example cheap domain or cheap hosting are two simple keywords for Domain-Cheap.com.
In many cases it is easiest to identify the attributes of your product, rather than try to coin a phrase to encompass it as a whole. It can appear to be a contradiction to say that at this phase you need to not think, but this is the best way to let the ideas flow from your mind’s eye.
It’s important to jot down as many keyword phrases, just as fast as they come to you. It is this market instinct that will be of the greatest service to you. Do not question, doubt or second guess yourself nor what comes to mind. It is important to write it all down as it comes to you. The time to temper ones imagination comes later.
Now that you have completely exhausted all the creative juices your mind has to offer, it’s time for the next phase. Engage as many family, friends and associates as you can. Explain to them the appeal of your product and how they could see it benefiting them in their lives. Now ask them how would they find your product? What keywords come to mind when they visualize your product and how would they ask for it by name. As with your own personal exploration of your product, they too must just relax and let the ideas flow from them. Sometimes the best way to keep pace with the flow of ideas is to voice record them rather than to write them down. Later you can dictate them back to yourself.
Once you have truly exhausted all avenues of understanding your product and its market, it’s time to visualize that market in terms of visitor traffic. There are a myriad of tools on the market to assist you in exploring the keyword potential of your business ideas. Any of these tools will prove adequate for the next phase of assigning very general figures to search traffic for each of these keyword terms you have recorded. In most cases these market tools speak in terms of searches per month and should only be used and trusted in most general sense.
In our experience the data gathered by keyword and traffic marketing tools is most often too cross market contaminated to be used for any precise measurements. With that understanding though, it can be a great general guide. From this you will have a ballpark idea of what keyword terms will work great and not so great. This is where most web designers are forced to exists, at the mercy of the imprecision of these tools. They are unable to get a sharper picture of their market until it’s too late. Due to the contaminated nature of most keyword search traffic tools, it is unclear what they truly stand to gain in search traffic until they rank on the search engines or launch their PPC pay per click campaign.
It is in our experience the very existence of PPC that accounts for much of this contamination. When PPC advertisers are pondering the possibilities of their product, visualizing as you are now, they are performing millions of keyword searches on the search engines. Whether the keywords they use are based in reality or not. The search engines and other keyword tools track this traffic and report it as legitimate traffic when it in effect is not. This can result in a sort of snowball effect. The more searches a keyword reports the more it attracts advertisers that perform still further keyword test searches.
There are new techniques Domain-Cheap.com has developed that can help in tempering the data by cross referencing ISPs, click statistics and other real world traffic analytics. The trouble is this information is expensive to acquire and time consuming to collect. This is why most web designers are forced to except the market at its face value, as it is provided by internet marketing tools. Imagine the amount of time and test PPC costs that would be saved if the search engines could better track referred test search traffic and remove it from the results.
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If you liked this article, please like and share this article on now, because we want to thank you in advance for helping others to imagine and take control of their own success and create a website as you have. Thank you again and we look forward to presenting you the next in this tutorial series How to Create a Website Step 4 Register your Domain Names.
If you are just joining this 30 step website tutorial series on how to create a website, you might like to start from the beginning How to Create a Website Step in 30 Steps..
If you would like more assistance on keyword research please feel free to call us directly at 1.480.664.3700 or send us an email to schedule a conference call at Support@Domain-Cheap.com with subject line (Do your keyword research) with a brief description of your ideas and direction to create a website.
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