How to Create a Website Step 2 Identify your Market
Once you create a website list of your most inspirational ideas, it’s time to identify a market for those ideas. Some ideas have a very general or broad application such as Amazon, Google or Yahoo. These types of businesses tend to be the most difficult to narrow down due to the far reaching nature of their products. Other ideas have a very niche market such as CSS Gallery.com mentioned in the previous article How to Create a Website Step 1 Ideas for your Website. In that example CSS Gallery.com deals with a very select niche portion of web designers and web design customers searching for examples of the best websites using CSS design and then caters to it.
For many, their first instinct is to go as broad as possible in their market. Their thinking is the more the merrier. While this may work for those websites with an unlimited budget, it is not recommended for the average new website business start up. We recommend the niche market approach and become the master of your specific product and its application. Now we are not saying just pick any one product from a broad range of products you could carry. You will still need to research all products you could carry and select only those few products that are reasonably in demand and have the least amount of competition. Do not look on this process as cutting into your sales and profits. When you clearly define and understand your product market, it clarifies your sales message and results in the highest chance for success. Remember 90% of all new business owners seek to be the “Jack of all trades” and end up being the “Master of None”.
Clearly defining your market for your business or website development has the following benifits.
- Having a clear and focus understanding of your product, reflects in your message. You are able to better cater your website content to your visitors and thus develop a more effective sales funnel and or experience for your visitors.
- Gives you the ability to maximize your marketing budget for your niche. You will know exactly who is your audience and where to advertise to them. We can assist you in your niche marketing by finding those niche blogs and related websites dealing with your market.
- By dealing with a very specific and niche market you are completely focused in your mission. This will be reflected in your website and product message. At this point with this level of product focus, it is common to be already 90% optimized for the search engines. It normally just takes a little extra finesse to complete the SEO search engine optimization process for your website.
When you are preparing for your niche marketing, think of what audience would be seeking your products? How do they find your product? What do they do both personally and professionally? What other interests does your market have? What age group do your products appeal to? Documenting details about your visitors will help the development, delivery and ultimate success of your website.
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If you liked this article, please like and share this article on now, because we want to thank you in advance for helping others to imagine and take control of their own success and create a website as you have. Thank you again and we look forward to presenting you the next in this tutorial series How to Create a Website Step 3 Do your Keyword research.
If you are just joining this 30 step website tutorial series on how to create a website, you might like to start from the beginning How to Create a Website Step in 30 Steps.
If you need help narrowing down your market, please feel free to call us directly at 1.480.664.3700 or schedule an appointment by contacting us a Support@Domain-Cheap.com with subject line (Identify your market) with a brief description of your ideas and direction to create a website.
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