Your subscriber list is collection of e-mail addresses representing contacts, customers and/or members of your organization. The list is permission-based, meaning that each person in your list has told you that they want to receive e-mail messages from you. You can add members to your subscriber list by entering individual subscriber information directly or by importing an existing customer list.

Be sure to use the Opt-In Magnet to attract subscribers by creating a sign-up form on your Web site. The sign-up form lets visitors to your site join your mailing list directly from your Web site.